First PREMIER Bank Cookie Policy



Effective date: September 28, 2020

Last updated: February 17, 2023

Like many other companies, First PREMIER Bank (“we,” “our,” or “us”) uses cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”) when you visit our website (“Site”), and use the services provided through our Site (“Services”). This Cookie Policy explains how we use Cookies and how you can manage them. Please review our Privacy Statement to learn more about our privacy practices.


This Cookie Policy covers the following topics:

  1. Cookies and Online Tracking Technologies We Use
  2. How You Can Manage Cookies
  3. How to Contact Us


Cookies and Online Tracking Technologies We Use

“Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).


We may use the following types of Cookies:


Strictly Necessary Cookies

These Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the Sites will not then work. These Cookies do not store any personally identifiable information.


We use Google reCAPTCHA, a free service provided by Google, Inc., to protect our Site from spam and abuse. Google reCAPTCHA uses advanced risk analysis techniques to decipher humans and bots. Google reCAPTCHA works differently depending on what version is deployed. For example, you may be asked to check a box indicating that you are not a robot or Google reCAPTCHA may detect abusive traffic without user interaction. Google reCAPTCHA works by transmitting certain types of information to Google, such as the referrer URL, IP address, visitor behavior, operating system information, browser and length of the visit, cookies, and mouse movements. Your use of Google reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. More information as to Google reCAPTCHA and how it works is available here.


Performance Cookies

These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around the Sites. If you do not allow these Cookies we will not know when you have visited our Sites and will not be able to monitor its performance.


We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.


We use Microsoft Clarity to understand how users interact with our Site. Microsoft may collect personal information from individuals visiting our Site, Microsoft’s privacy policy is available here.


We may use Cookies and similar technologies third-party vendors provide to collect information on user behavior (e.g., screens and pages visited, buttons and links clicked, limited information entered, and user taps, keystrokes, and mouse movements). This information enables us to monitor and improve the user experience.


Functional Cookies

These Cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Cookies, then some or all of the Services may not function properly.


Targeting Cookies

These Cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. If you do not allow these Cookies, you will experience less targeted advertising.


Social Media Cookies

These Cookies are set by a range of social media services that we have added to the Sites to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these Cookies, you may not be able to use or see these sharing tools.


Cookie List

For your reference, the following is a list of some of the Cookies we use:

Host Cookies Cookies Used __cf_bm Third __cf_bm Third __cfruid Third AI_buffer Third AI_sentBuffer Third ai_session First ARRAffinity First ARRAffinitySameSite First ASP.NET_SessionId First bscookie Third f Third is_eu Third li_gc Third test_cookie Third lidc Third _clck First _clsk First _cltk Third _ga First _ga_# First _gat First _gid First ai_session Third ai_user First AnalyticsSyncHistory Third c.gif Third CLID Third ln_or First object(quot;#-#-#T#:#:#.#Zquot;) Third u_scsid Third X-AB Third #,# Third #,# expiresAt Third _fbp First _gcl_au First _pin_unauth First _schn First _scid First _uetsid Third _uetsid First _uetsid_exp Third _uetvid Third _uetvid First _uetvid Third ANONCHK Third bcookie Third IDE Third MR Third MUID Third MUID Third sc_at Third SM Third SRM_B Third suid Third suid_legacy Third u_sclid Third UserMatchHistory Third v3/ Third _b01-heroimage First _b01-linkname First _b01-linkurl First _b01-messagemobile First _b01-msg First _b01-title First _b01-titlemobile First _en_about-us_b01-heroimage First _en_about-us_b01-linkname First _en_about-us_b01-linkurl First _en_about-us_b01-messagemobile First _en_about-us_b01-msg First _en_about-us_b01-title First _en_about-us_b01-titlemobile First _en_b01-heroimage First _en_b01-linkname First _en_b01-linkurl First _en_b01-messagemobile First _en_b01-msg First _en_b01-title First _en_b01-titlemobile First JsbWL0j2 Third MR Third pagead/1p-conversion/10860683875/ Third pagead/1p-conversion/979388546/ Third pagead/1p-user-list/979388546/ Third pagead/1p-user-list/979388546/ Third


Please note that our use of Cookies may change from time to time and this list is, therefore, subject to change.


How You Can Manage Cookies


Your Preferences

When you first visit our Site, you may be presented with a banner that offers you choices about whether to accept or reject Cookies or tracking technologies of different types. If you wish to manage your Cookies, you can do so by clicking here.


Browser Settings

Cookies can be blocked by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Sites.


You can find out more about Cookies and how to manage them by visiting


Platform Controls

You can opt out of Cookies set by specific entities by following the instructions found at these links:


Advertising Industry Resources

You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt-out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.


Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.


How to Contact Us

To contact us for questions or concerns about our privacy policies or practices please contact us at:

In writing:
First PREMIER Bank
500 S. Minnesota Ave.
Sioux Falls, SD 57104
By phone: 1-800-501-7547
By email: